Your company, XYZ Incorporated, has formulated a new hair product line for people interested in healthy and organic

products, as consumers are becoming concerned about the chemicals in hair products and how these are damaging their

hair. As the organisation's marketing co-ordinator, you have to understand various concepts in marketing to be able to

promote this product (knowing the product and what it does is vital in this process).

Formula Botanica. (2021, April). Top natural haircare trends in 2021. https://formulabotanica.com/top-naturalhaircare-

trends-2019/

Question - Target Marketing Strategies

Assess your company's target marketing strategies and then examine how each of the steps in the

process are effective in marketing its line of hair products:

Step 1: Market segmentation

Step 2: Market targeting

Step 3: Differentiation

Step 4: Positioning

In your examination, consider the impact of consumer buying behaviour on your strategy.