Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Your company's energy drink sells for $1.99 a can.Variable costs are $0.89 and sales are 250,000 per month. Calculate the volume hurdle required to maintain
Your company's energy drink sells for $1.99 a can.Variable costs are $0.89 and sales are 250,000 per month.
Calculate the volume hurdle required to maintain your current profitability under these scenarios:
- A price reduction of 5% (variable cost remains the same).
- Variable cost increase of 2% (price remains the same).
- Price is increased by 11% and variable cost is reduced by 3%.
The answer to the questions should be in the following steps & format:
- Contribution Margin = Price - Variable Cost
- New Contribution Margin = New Price - Variable cost
- %VH = - Contribution Margin Change / New Contribution Margin
- Volume Hurdle = Quantity x % Volume Hurdle
- Original Profitability = Quantity x (Price - Variable Cost)
- New Profitability = Quantity x (Price - Variable Cost)
- Inference needs to be provided at the end what will be the volume of units required to remain at the same profitability.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started