Your company's owners thought that including a celebrity's signature to their new product would increase its credibility. The celebrity in question is a consumer of the company's products. Is it legal to proceed?

• Application: Explain if the right of publicity is applicable. Use evidence to support your explanations.
• Licensing: explain whether licenses are needed for legal and ethical reasons. Use evidence to support your explanations.
• Ownership: Describe the steps you would need to take to determine ownership of the celebrity's likeness, assuming that licensing is needed. Make sure to use evidence to support your descriptions.
• Social Media Considerations: Describe considerations specific to social media that would impact your evaluations of the scenarios as a professional communicator. Social media-specific considerations to consider include the following:
  • Who owns the content and image being shared?
  • What is the intent of the message being shared, and does that impact ownership?
  • How can the lack of or incorporation of branding on a post impact the applicability of licensing and ownership?