Your company's sales are decreasing and you have no idea why. To get a better understanding of the situation generally, which type of marketing research would you prioritize?

		Exploratory
		Descriptive
		Casual
		Productivity

Question 8

According to the ESOMAR code, what is the ethical issue in the following survey introduction? "Hello, my name is Jane Doe and I'm doing research on behalf of XYZ Research Company. Would you have time today to complete our survey? Your answers are completely confidential and will not be shared."

		The researcher is forcing the participation of the respondent
		The researcher did not ask for consent.
		The purpose of the survey was not mentioned.
		The researcher did not indicate that there would be no re-contact.

Question 9

According to the fundamental principles outlined in the ESOMAR code, which of the following items is NOT something that is required to be shared with respondents?

		purpose of research
		the results of research
		the information that will be collected
		if the data will be shared

Question 11

The terms "analysis" and "interpretation" are interchangeable.

True

False

Question 12

If the frequency of an ad is 3, and the reach is 25%, then the GRP is 75.

True

False