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Your company's strength and weakness are internal to your company; thus, the company executive have full control over how to improve their strength and


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Your company's strength and weakness are internal to your company; thus, the company executive have full control over how to improve their strength and reduce the effect of the weakness. However, before deciding on strategies, the company executives must understand their strength and weakness in full details. Use the table below to answer the following questions: Does your client have financial resources? Can the organization attract additional investments or loans? Is your client profitable and are these profits committed to other spending than business improvements? Based on who is your client's target market in the next five years, where should your client advertise? Specify at least four types of product promotions that your client may utilize and how will they reach their target customers. Does your client's dealerships/Franchises, or sales force have the required level of knowledge and expertise? Is this level of knowledge sufficient to meet your client's customers expectations in Ontario/Canada. Discuss at least four key skills/expertise that may be necessary to serve their customers better.

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