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Your Competitive Intelligence team is predicting that the Digby Company will invest in adding capacity to their Deal product this year. Assume Digby's product Deal

Your Competitive Intelligence team is predicting that the Digby Company will invest in adding capacity to their Deal product this year. Assume Digby's product Deal invests in increasing its capacity by 10% this year. Because of this new information, your company anticipates all other products in the Core segment will increase their capacity by the same amount. How much can the industry produce in the Core segment the next year? Consider only products primarily in the Core segment last year. Ignore current inventories. Figures in thousands (000).
Select: 1
8,475
9,452
4,918
7,175
8,152
3,945

13,680

Name Market Share Units Sold to Seg Revision Date Stock Out Pfmn Coord Size Coord List Price MTBF Age Dec.31 Promo Budget Cust. Aware- ness Sales Budget Cust. Access- ibility Dec. Cust. Survey
Deal 24% 2,340 12/14/2019 11.0 8.4 $23.00 18000 1.56 $1,300 83% $1,400 81% 53

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