Your Competitive Intelligence team reports that a wave of product liability lawsuits is likely to cause Digby to pull the product Drum entirely off the market this year. Assume Digby scraps all capacity and inventory this round, completely writing off those assets and escrowing the proceeds to a settlement fund, and assume these lawsuits will have no effect on any other products of Digby or other companies. Without Digby's product Drum how much can the industry currently produce in the Core segment? Consider only products primarily in the Core segment last year. Ignore current inventories. Figures in thousands (000).
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Production Information Automation Next Round Capacity Next Round Plant Utiliz. 83 1,000 193% 50 1,226 10155 50 914 85% 100 2,330 185% Name Primary Segment Units sold Unit Inventory Revision Date Age Dec.31 MTBF Pfmn Coord Size Coord Price Material Coat Labor Cost Contr. Marg. 2nd Shift & Overtime Ark Core 1,091 2.053 1/3/2024 23 22000 9.2 10.8 930.50 $ $9.42 $5.01 36% 100% Ant Nano 980 74 12/23/2024 13 24000 11.9 5.2 S36.50 $13.02 S8.82 45% 2 2% Aco Elite 4313 a 7/19/2024 14 20XID 14.9 8.1 S40.50 $13.59 $9.43 43% 0% Awe Thritt 671 7.457 3/25 2025 4.0 20000 6.0 14.0 S24.50 $6.57 $1.65 0% 68% Bit Thrift 1,172 143 12/20/2023 32 14000 7.5 12.5 S15.00 $5.83 51.25 49% 0% Bolt Thrift 1,704 240 127.2021 4.1 18000 8.4 11.6 S17.00 $7.14 $1.38 43% 0% Buzz Nano 1,575 194 12/2012024 10 180XID 12.6 4.4 $28.00 $ $11.83 S6.04 33% 75% Brat Elte 1,323 189 12/10/2024 1.0 20000 16.0 7.2 S34.00 $12.62 55.67 45% 20% Baker Core 1,736 189 10/13.2024 1.0 18000 10.4 9.4 S19.00 $5.92 23% 62% Bead Com 1,978 12/13.2024 10 160x200 10.1 9.B S20.00 $8.38 $4.65 36% 100% 10.0 9154 1,250 1,894 09 945 70 1,141 174% 6.8 1,044 11956 7.0 1,145 160% % BO 1,022 City Nano 2,316 60 9/12/2024 13 230X10 13.3 4.2 $34.00 $6,63 43% 100% % 70 1,200 1:34% $13,04 $13.82 Elite 1,888 0 16.41 6.7 534.00 55.63 40% 100% 7.0 900 Cozy Cute 8:20:2024 8/12/2024 193% 150% Nano 1,724 1.8 25000 1.4 23000 13 250,00 762 13.7 3.9 $37.00 $13.28 S8.22 43% 52% 7.0 1,350 1,450 Crimp Elte 2.113 272 1202024 16.2 6.4 S37.00 $13.63 S6.00 44% 34% 70 133% Dino Thrift 2,164 182 5/9/2024 26 1700 7.9 12.2 $15.00 $6.691 $1,45 33% 100 1,650 132% Dome Thrift 2,180 201 6/8 2024 20 17000 8.0 12.0 S15.00 $6.82 51.41 24% 10.0 1225 1,780 1,300 Drum Core 2,317 270 12/13/2024 1.6 18000 10.5 8.B S23.00 $9.03 S4.88 39% 73% BO 171% Drat Come 2,249 329 12/13 2024 16 20000 11.2 9.3 $25.00 $ $9.54 $4.42 42% BO 1,550 141% Top Products in Core Segment Name Market Share Units Sold to Seg Revision Date Stock Out Pfmn Coord Size Coord List Price MTBF Age Dec.31 Promo Budget Cust. Awareness Sales Budget Cust. Accessibility Dec. Cust. Survey Drum 24% 2,308 12/13/2024 10.5 8.8 $23.00 18000 1.56 $1,300 83% $1,400 81% 53 Drat 23% 2,237 12/13/2024 11.2 9.3 $25.00 20000 1.57 $1,300 83% $1,400 81% 52 Bead 18% 1,726 12/13/2024 10.1 9.8 $20.00 16000 0.96 $1,200 62% $900 73% 39 Baker 17% 1,659 10/13/2024 10.4 9.4 $19.00 16000 1.04 $1,200 67% $900 73% 37 Ark 10% 973 1/3/2024 9.2 10.8 $30.50 22000 2.26 $1,100 86% $2,000 54% 20 Bolt 6% 608 12/7/2021 8.4 11.6 $17.00 16000 4.11 $1,200 72% $1,000 73% 10 Dome 1% 129 6/9/2024 8.0 12.0 $15.00 17000 2.6 $1,300 83% $1,600 81% 3 Dino 1% 84 6/9/2024 7.8 12.2 $15.00 17000 2.65 $1,300 83% $1,600 81% 2 Bit 0% 48 12/20/2023 7.5 12.5 $15.00 14000 3.25 $1,200 72% $1,000 73% 0
