| 8,575 | | 4,790 | | 9,580 | | 7,375 | | 8,352 | | 7,532 | | 9,552 Core Statistics | Total Industry Unit Demand | 9,775 | Actual Industry Unit Sales | 9,775 | Segment % of Total Industry | 32.6% | Next Year's Segment Growth Rate | 10.0% | | Core Customer Buying Criteria | | | Expectations | Importance | 1. | Price | $20.00 - 32.00 | 46% | 2. | Age | Ideal Age = 2.0 | 20% | 3. | Reliability | MTBF 16000-22000 | 18% | 4. | Ideal Position | Pfmn 10.8 Size 9.2 | 16% | | | | | | Top Products in Core Segment | Name | Market Share | Units Sold to Seg | Revision Date | Stock Out | Pfmn Coord | Size Coord | List Price | MTBF | Age Dec.31 | Promo Budget | Cust. Aware- ness | Sales Budget | Cust. Access- ibility | Dec. Cust. Survey | Bill | 23% | 2,234 | 12/13/2020 | | 10.5 | 8.8 | $23.00 | 18000 | 1.56 | $1,300 | 83% | $1,400 | 81% | 53 | Bolt | 22% | 2,166 | 12/13/2020 | | 11.2 | 9.3 | $25.00 | 20000 | 1.57 | $1,300 | 83% | $1,400 | 81% | 52 | Crimp | 17% | 1,671 | 12/13/2020 | | 10.1 | 9.8 | $20.00 | 16000 | 0.96 | $1,200 | 62% | $900 | 73% | 39 | Cute | 16% | 1,584 | 12/13/2020 | | 10.4 | 9.4 | $19.00 | 16000 | 0.96 | $1,200 | 67% | $900 | 73% | 37 | Ace | 13% | 1,277 | 8/28/2020 | | 10.2 | 9.8 | $32.00 | 22000 | 1.48 | $1,500 | 98% | $3,000 | 82% | 31 | Cell | 6% | 589 | 12/7/2017 | | 8.4 | 11.6 | $17.00 | 16000 | 4.11 | $1,200 | 72% | $1,000 | 73% | 10 | Bell | 1% | 125 | 6/9/2020 | | 8.0 | 12.0 | $15.00 | 17000 | 2.60 | $1,300 | 83% | $1,600 | 81% | 3 | Bam | 1% | 81 | 6/9/2020 | | 7.8 | 12.2 | $15.00 | 17000 | 2.65 | $1,300 | 83% | $1,600 | 81% | 2 | Cat | 0% | 46 | 12/20/2019 | | 7.5 | 12.5 | $15.00 | 14000 | 3.25 | $1,200 | 72% | $1,000 | 73% | 0 | | | Name | Primary Segment | Units Sold | Unit Inven tory | Revision Date | Age Dec.31 | MTBF | Pfmn Coord | Size Coord | Price | Material Cost | Labor Cost | Contr. Marg. | 2nd Shift & Over- time | Auto mation Next Round | Capacity Next Round | Plant Utiliz. | | | | | | | | | | | | | | | | | | Art | Elite | 1,417 | 367 | 9/23/2020 | 1.4 | 26000 | 15.2 | 7.6 | $42.00 | $13.04 | $5.80 | 54% | 71% | 9.0 | 1,114 | 170% | Ant | Thrift | 771 | 594 | 8/20/2020 | 1.6 | 20000 | 7.4 | 12.8 | $26.00 | $7.04 | $2.42 | 58% | 0% | 10.0 | 1,330 | 64% | Ace | Core | 1,277 | 262 | 8/28/2020 | 1.5 | 22000 | 10.2 | 9.8 | $32.00 | $9.50 | $3.63 | 56% | 0% | 9.0 | 1,300 | 90% | Axe | Nano | 1,465 | 442 | 10/8/2020 | 1.4 | 24000 | 12.4 | 5.0 | $40.00 | $12.44 | $4.35 | 56% | 72% | 10.0 | 1,528 | 170% | Abc | Thrift | 297 | 0 | 1/30/2020 | 0.9 | 16000 | 5.0 | 14.0 | $20.00 | $4.87 | $7.26 | 39% | 0% | 5.0 | 500 | 59% | | | | | | | | | | | | | | | | | Bam | Thrift | 2,057 | 123 | 6/9/2020 | 2.6 | 17000 | 7.8 | 12.2 | $15.00 | $6.69 | $1.41 | 45% | 25% | 10.0 | 1,600 | 124% | Bell | Thrift | 2,081 | 155 | 6/9/2020 | 2.6 | 17000 | 8.0 | 12.0 | $15.00 | $6.82 | $1.30 | 43% | 3% | 10.0 | 1,800 | 102% | Bill | Core | 2,243 | 230 | 12/13/2020 | 1.6 | 18000 | 10.5 | 8.8 | $23.00 | $9.03 | $4.70 | 40% | 83% | 8.0 | 1,200 | 182% | Bolt | Core | 2,175 | 275 | 12/13/2020 | 1.6 | 20000 | 11.2 | 9.3 | $25.00 | $9.64 | $4.50 | 43% | 54% | 8.0 | 1,400 | 152% | | | | | | | | | | | | | | | | | Cat | Thrift | 1,399 | 108 | 12/20/2019 | 3.2 | 14000 | 7.5 | 12.5 | $15.00 | $5.93 | $1.24 | 49% | 0% | 10.0 | 1,250 | 87% | Cell | Thrift | 1,630 | 172 | 12/7/2017 | 4.1 | 16000 | 8.4 | 11.6 | $17.00 | $7.14 | $1.24 | 45% | 0% | 10.0 | 1,550 | 96% | City | Nano | 1,466 | 223 | 12/20/2020 | 1.0 | 18000 | 12.6 | 4.4 | $28.00 | $11.83 | $5.77 | 36% | 53% | 7.0 | 950 | 151% | Cozy | Elite | 1,088 | 240 | 12/20/2020 | 1.0 | 20000 | 16.0 | 7.2 | $34.00 | $12.62 | $5.39 | 45% | 22% | 7.0 | 900 | 121% | Cute | Core | 1,694 | 163 | 12/13/2020 | 1.0 | 16000 | 10.4 | 9.4 | $19.00 | $8.63 | $4.43 | 31% | 67% | 8.0 | 1,050 | 165% | Crimp | Core | 1,908 | 122 | 12/13/2020 | 1.0 | 16000 | 10.1 | 9.8 | $20.00 | $8.38 | $4.59 | 36% | 97% | 8.0 | 1,040 | 195% | | | | | | | | | | | | | | | | | Daft | Nano | 2,040 | 287 | 9/12/2020 | 1.3 | 23000 | 13.3 | 4.2 | $34.00 | $13.04 | $6.63 | 42% | 100% | 7.0 | 1,150 | 198% | Deal | Elite | 1,747 | 0 | 8/20/2020 | 1.6 | 25000 | 16.4 | 6.7 | $34.00 | $13.82 | $6.63 | 40% | 100% | 7.0 | 800 | 198% | Dim | Nano | 1,508 | 359 | 8/12/2020 | 1.4 | 23000 | 13.7 | 3.9 | $37.00 | $13.28 | $5.94 | 45% | 30% | 7.0 | 1,150 | 129% | Dome | Elite | 1,712 | 384 | 8/20/2020 | 1.3 | 25000 | 16.2 | 6.4 | $37.00 | $13.83 | $6.02 | 44% | 36% | 7.0 | 1,250 | 135% | | |