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Your Competitive Intelligence team reports that a wave of product liability lawsuits is likely to cause Baldwin to pull the product Bill entirely off the

Your Competitive Intelligence team reports that a wave of product liability lawsuits is likely to cause Baldwin to pull the product Bill entirely off the market this year. Assume Baldwin scraps all capacity and inventory this round, completely writing off those assets and escrowing the proceeds to a settlement fund, and assume these lawsuits will have no effect on any other products of Baldwin or other companies. Without Baldwin's product Bill how much can the industry currently produce in the Core segment? Consider only products primarily in the Core segment last year. Ignore current inventories. Figures in thousands (000).
Select: 1
8,575
4,790
9,580
7,375
8,352
7,532

9,552

Core Statistics

Total Industry Unit Demand 9,775
Actual Industry Unit Sales 9,775
Segment % of Total Industry 32.6%
Next Year's Segment Growth Rate 10.0%

Core Customer Buying Criteria

Expectations Importance
1. Price $20.00 - 32.00 46%
2. Age Ideal Age = 2.0 20%
3. Reliability MTBF 16000-22000 18%
4. Ideal Position Pfmn 10.8 Size 9.2 16%
Top Products in Core Segment
Name Market Share Units Sold to Seg Revision Date Stock Out Pfmn Coord Size Coord List Price MTBF Age Dec.31 Promo Budget Cust. Aware- ness Sales Budget Cust. Access- ibility Dec. Cust. Survey
Bill 23% 2,234 12/13/2020 10.5 8.8 $23.00 18000 1.56 $1,300 83% $1,400 81% 53
Bolt 22% 2,166 12/13/2020 11.2 9.3 $25.00 20000 1.57 $1,300 83% $1,400 81% 52
Crimp 17% 1,671 12/13/2020 10.1 9.8 $20.00 16000 0.96 $1,200 62% $900 73% 39
Cute 16% 1,584 12/13/2020 10.4 9.4 $19.00 16000 0.96 $1,200 67% $900 73% 37
Ace 13% 1,277 8/28/2020 10.2 9.8 $32.00 22000 1.48 $1,500 98% $3,000 82% 31
Cell 6% 589 12/7/2017 8.4 11.6 $17.00 16000 4.11 $1,200 72% $1,000 73% 10
Bell 1% 125 6/9/2020 8.0 12.0 $15.00 17000 2.60 $1,300 83% $1,600 81% 3
Bam 1% 81 6/9/2020 7.8 12.2 $15.00 17000 2.65 $1,300 83% $1,600 81% 2
Cat 0% 46 12/20/2019 7.5 12.5 $15.00 14000 3.25 $1,200 72% $1,000 73% 0
Production Information
Name Primary Segment Units Sold Unit Inven tory Revision Date Age Dec.31 MTBF Pfmn Coord Size Coord Price Material Cost Labor Cost Contr. Marg. 2nd Shift & Over- time Auto mation Next Round Capacity Next Round Plant Utiliz.
Art Elite 1,417 367 9/23/2020 1.4 26000 15.2 7.6 $42.00 $13.04 $5.80 54% 71% 9.0 1,114 170%
Ant Thrift 771 594 8/20/2020 1.6 20000 7.4 12.8 $26.00 $7.04 $2.42 58% 0% 10.0 1,330 64%
Ace Core 1,277 262 8/28/2020 1.5 22000 10.2 9.8 $32.00 $9.50 $3.63 56% 0% 9.0 1,300 90%
Axe Nano 1,465 442 10/8/2020 1.4 24000 12.4 5.0 $40.00 $12.44 $4.35 56% 72% 10.0 1,528 170%
Abc Thrift 297 0 1/30/2020 0.9 16000 5.0 14.0 $20.00 $4.87 $7.26 39% 0% 5.0 500 59%
Bam Thrift 2,057 123 6/9/2020 2.6 17000 7.8 12.2 $15.00 $6.69 $1.41 45% 25% 10.0 1,600 124%
Bell Thrift 2,081 155 6/9/2020 2.6 17000 8.0 12.0 $15.00 $6.82 $1.30 43% 3% 10.0 1,800 102%
Bill Core 2,243 230 12/13/2020 1.6 18000 10.5 8.8 $23.00 $9.03 $4.70 40% 83% 8.0 1,200 182%
Bolt Core 2,175 275 12/13/2020 1.6 20000 11.2 9.3 $25.00 $9.64 $4.50 43% 54% 8.0 1,400 152%
Cat Thrift 1,399 108 12/20/2019 3.2 14000 7.5 12.5 $15.00 $5.93 $1.24 49% 0% 10.0 1,250 87%
Cell Thrift 1,630 172 12/7/2017 4.1 16000 8.4 11.6 $17.00 $7.14 $1.24 45% 0% 10.0 1,550 96%
City Nano 1,466 223 12/20/2020 1.0 18000 12.6 4.4 $28.00 $11.83 $5.77 36% 53% 7.0 950 151%
Cozy Elite 1,088 240 12/20/2020 1.0 20000 16.0 7.2 $34.00 $12.62 $5.39 45% 22% 7.0 900 121%
Cute Core 1,694 163 12/13/2020 1.0 16000 10.4 9.4 $19.00 $8.63 $4.43 31% 67% 8.0 1,050 165%
Crimp Core 1,908 122 12/13/2020 1.0 16000 10.1 9.8 $20.00 $8.38 $4.59 36% 97% 8.0 1,040 195%
Daft Nano 2,040 287 9/12/2020 1.3 23000 13.3 4.2 $34.00 $13.04 $6.63 42% 100% 7.0 1,150 198%
Deal Elite 1,747 0 8/20/2020 1.6 25000 16.4 6.7 $34.00 $13.82 $6.63 40% 100% 7.0 800 198%
Dim Nano 1,508 359 8/12/2020 1.4 23000 13.7 3.9 $37.00 $13.28 $5.94 45% 30% 7.0 1,150 129%
Dome Elite 1,712 384 8/20/2020 1.3 25000 16.2 6.4 $37.00 $13.83 $6.02 44% 36% 7.0 1,250 135%

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