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Your compilation of the thoughts of Coke managers (in millions of 12-packs per year) If Pepsi's choice is ... Coke's response is ... 100 200

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Your compilation of the thoughts of Coke managers (in millions of 12-packs per year) If Pepsi's choice is ... Coke's response is ... 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000Derived from a Survey of Pepsi management What is Pepsi's best response? A survey of the Pepsi management. (in millions of 12-packs per year) If Coke's choice is ... Pepsi's response is ... 100 1300 200 1250 300 1200 400 1150 500 1100 600 1050 700 1000 800 950 900 900 1000 850 1100 800 1200 750 1300 700 1400 650 1500 600 1600 550 1700 500 1800 450 1900 400 2000 350Price of 12-pack Total quantity (Coke + Pepsi) of 12-packs sold (in millions) 4.00 1000 3.95 1050 3.90 1100 3.85 1150 3.80 1200 3.75 1250 3.70 1300 3.65 1350 3.60 1400 3.55 1450 3.50 1500 3.45 1550 3.40 1600 3.35 1650 3.30 1700 3.25 1750 3.20 1800 3.15 1850 3.10 1900 3.05 1950 3.00 2000 2.95 2050 2.90 2100 2.85 2150 2.80 2200 2.75 2250 2.70 2300 2.65 2350 2.60 2400 2.55 2450 2.50 2500 2.45 2550 2.40 2600 2.35 2650

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