Your daughter is applying to a prestigious university. Since admission to the school is difficult, your daughter has planned the process carefully. She has consistently achieved high marks, taken preparatory courses for entrance exams, and has participated in various extracurricular activities. When you tell one of your best customers about her activities, he offers to write her a letter of recommendation. He's an alumnus of the school and is one of its most active fund raisers. Although he's a customer, you also regularly play golf together and your families have socialized together on occasion.

Is this a conflict of interest? Why or Why not?

Resolve using the consequential approach and think about what would benefit the most people.

Resolve using the deontological approach. What issues are raised? What's fair? What situation would put all players on level playing field? What is your duty or obligation?

Use virtue ethics and determine what would a virtuous person do? What does it mean to be a person of integrity in this situation? What ethical community would hold me to the highest ethical standards?