Your Email Campaign must include six strategic, well written, carefully designed, and branded emails:

1 Nice-to-meet-you Email

This will be sent within 24 hours of the bridal fair introduction. Consider what additional information or strategies would move the prospect from the attention/interest stage to the desired stage of the sales cycle.

2 Additional Info Email

If a prospect does not convert after the first follow-up email, they may need additional information or some other inspiration or incentive to move into the action stage of the sales cycle. Brainstorm what kind of email could increase their desire/motivate action.

3 Invoice & Contract Email

Once a prospect completes the online booking form to reserve a date, Miranda speaks with them by phone to gather additional event info & booth preferences. as a follow-up to that conversation, she sends out an invoice and contract. The goal of this email is to get the prospect to pay their 50% deposit to reserve the booth and date. The goal here is to move the prospect from a desire to action.

4 Mock-up & Helpful Tips Email

Once a customer pays the deposit, Miranda talks with the client over the phone and then sends an email with additional information:

Design mock-ups of all photo booth customizations for client approval (photo frames, booth wraps, photo templates, etc.)

Highlight Booth Features

Booth Placement Planning Tips

The goal with this email is obviously retention by making things as easy on the client as possible.

5 Balance Due Email

Two weeks before the event, Miranda sends a payment request for the 50% balance. This email also includes details about event logistics (delivery, installation & booth attendant plans)

6 Thank you Email

After the event, Miranda sends an email thanking the client for their business. It also includes a link to the online photo gallery from the event. Miranda would also like to use this email as an opportunity to increase consumer reviews (she will target a different mediumYelp, Google, social media, etc. each month).

You will create an email campaign for one specific buyer persona: Brenna the Bride

Interested in a photo booth for her upcoming wedding

Attends bridal fair 3-9 months out from wedding date

Wedding budget: $16,000+

22-26 YO

Discusses at least some of the following with Miranda at the bridal fair:

price

process (set up, functionality, booth attendants, etc.)

Most excited about:

shimmer wall

high-quality photo prints

customization

Most interested in the photo booth for entertainment factor at the wedding (take-home favors are secondary, guest book/memory capture is tertiary)

Secondary Audience (parents, fiancee, and/or future in-laws) has partial decision-making power tied to the wedding budget. She has to run it by others before committing.

Average Wedding size:

100-150 guests for a venue-based ceremony wedding (75% of existing photo booth customers)

250-350 guests for a temple/church-based ceremony wedding with a separate reception venue (only 25% of existing photo booth customers)