Your email must model your communication skills and include sufficient information for the Director of Media and Advertising to give his/her approval to proceed with this proposal. You should mention the meeting/workshop and its outcomes. Please include: Brief Information on the program Need for digital media promotion Type of digital media and why this has been chosen Details of what the promotion will entail (including timing, frequency, audience, content, who will do the work etc) . You are required to draft an email to the Director of Media and Advertising to ask for approval to go ahead with one of the options that you identified. Budget-(e.g. cost of development, delivery, consultancy fees, artwork and design fees etc. - NB: for the purposes of this part of the assessment you may estimate costs based on your own best guess - you do not need to cost this accurately) Request for approval to proceed to production of the strategy.