Question
Your employer has tasked you with creating a brand for a new line of frozen cheesecake that will be sold in grocery and convenience stores.
Your employer has tasked you with creating a brand for a new line of frozen cheesecake that will be sold in grocery and convenience stores.
a) Develop a brand name and discuss its pros and cons.
b) Develop a tagline and discuss its pros and cons.
c) What position in the market do you expect to claim using this name and tagline?
Step by Step Solution
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Step: 1
a Brand Name For your new line of frozen cheesecake we recommend the brand name ChillCakes Pros Evokes the key selling point The name ChillCakes immed...
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Step: 2
Step: 3
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Smith and Roberson Business Law
Authors: Richard A. Mann, Barry S. Roberts
15th Edition
1285141903, 1285141903, 9781285141909, 978-0538473637
