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Your employer is considering launching two new products to market: alpha and delta. A professor at Local University has determined that these products have the
Your employer is considering launching two new products to market: alpha and delta. A professor at Local University has determined that these products have the following cost and demand factors: 1. If your employer has 1,800 hours of available skilled labour, and 2,500 hours of available semi-skilled labour, can it achieve its stated goal of 50% market share for each product over the next year? a. If the firm cannot hit 50%, what amount of market share could your employer potentially achieve? 2. Given your analysis, what would be the firm's dollar contribution margin? Will this cover total fixed costs of $900,000
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