Your ESSAY assignment for Patagonia is TEN lessons for business strategy and life. Since it is an essay, you need to have an introduction and a conclusion, and for each of the lessons to elaborate why they are relevant to you. The essay needs not be lengthy, but thoughtful.

Regarding the Project, the part that is due, with explained bullet points - not just one word that just you know what you mean - and should cover the situational analysis. The situational analysis includes:

1) information about the organization - all that you think that is accurate and relevant;

2) Information about competitors: who are they, what are they doing to be successful, anything that would help you compete against them

3) Information about the market

• current customers
• customers in the industry (competitors' customers)
• market potential
• market share(?)

4) Industry and PASTEL analysis, complete with trends (research is in order to understand an industry that we are not familiar with)

5) SWOT analysis, complete with competitive advantage.