Your final project for this course is to develop a Marketing Plan (see the overview below) for either a personal business or a new product or service within your current organization. In this project, you will research competition and apply what you have learned regarding the 4Ps of Marketing, Marketing Segmentation, Situational Analysis, and the Integrated Marketing Component. Instructions For the first submission, I am only seeking a short one to two-paragraph summary of your overall marketing plan. Please plan to address the following:

What is the product/service?

What purpose is it servicing?

What market or markets are you intending?

Why this product/brand? What is the value and the differentiation you are bringing to the marketplace?

Final Project Overview

Your final project provides an opportunity for you to apply the course materials to a personal business of a current organization in which you will marketing principles and the IMC process. The term project will be your application of the course materials and your own critical thinking. Typical paper length is 10 to 12 pages and must include proper formatting and references.