Your firm has developed a very popular, up-scale but reasonably priced, cookware line of goods. You produce designs in a number of countries, manufacturing in low-cost locations, and with retail outlets in major U.S. and European cities.

Demand is increasing and you have access to plenty of production capacity and capital. Compose a 6-7 page analysis paper that answers the following questions:

a. How should you organize and expand your business outside of the U.S.? Which countries would you choose and why?

b. Should you set-up reasonably independent companies, subsidiaries, in each foreign market? What are the pros and cons of your chosen approach?

c. Or, do you want to impose a strict brand image, procedures, and central planning from headquarters, where your offices are? What are the pros and cons of this approach?