Question
Your firm hired a marketing consultant to design a new logo. But when it was presented to the CEO and President, they hated it. You
Your firm hired a marketing consultant to design a new logo. But when it was presented to the CEO and President, they hated it. You remind them that the logo is a just a proposal, and that they are not obligated to use it. But the CEO responds saying "I paid $150,000 for that *******thing! I'm not going to scrap it!!!" (4.1) What do you think of your CEO's logic?
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Macroeconomics Canada in the Global Environment
Authors: Michael Parkin, Robin Bade
8th edition
321778103, 978-0321808370, 321808371, 978-0321778109
