Your firm is considering diversification of its product line. It is considering two markets/industries in which to enter; you are assigned one of those industries to assess. The market you are assigned is theVideo Segmentof theDigital Media Industry. You are tasked with assessing theVideo Industrysegment, presenting that assessment in your firm, and making a recommendation regarding the attractiveness of theVideo Industry. Use the approach of Porter's Five Forces, the Business Model, and the Industrial Organization frameworks. In other words, you can include music and books along with Video when video is not separated from other digital media. For theVideo Industry, what are the most and least important of Porter's Five Forces.