Your firm$$s Marketing Department has solicited bids for a major advertising campaign. The objective of this $$100$ million campaign is to shape the image consumers have of your company and is in addition to your regular marketing expenditures. Four different advertising agencies have developed approaches that feature a variety of attributes associated with your products and corporate image. The campaigns and associated costs are presumed to be a one$-$time test of the effectiveness of a promotional approach. This is an important decision because it will establish how your vehicles and image will be presented in the future.