Question
Your firm, which produces a variety of gourmet jams, is hoping to expand. Three options exist. The first is to acquire a fruit farm, the
Your firm, which produces a variety of gourmet jams, is hoping to expand. Three options exist. The first is to acquire a fruit farm, the second is to buy out the operations of a firm producing orange marmalade, and the third is to acquire a company producing ready-to-serve gourmet fruit smoothies (found in your grocer's refrigerated section). These options would be classified as __________, __________, and __________, respectively.
a. | backward integration; forward integration; a conglomerate merger | |
b. | forward integration; a product extension merger; a horizontal merger | |
c. | backward integration; a horizontal merger; a product extension merger | |
d. | a horizontal merger; a product extension merger; forward integration | |
e. | vertical integration; a conglomerate merger; a horizontal merger |
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