Your firm (Zeno Chemical Products & Services) sells specialty chemicals in the Greensboro area. The segments you have chosen to concentrate on are listed in the appendix provided. Both industries use some of your chemical products as part of the production process to manufacture their own product. The Cost of Materials number is the cost of all the raw material inputs associated with each NAICS. The estimated % of the total cost of material inputs associated with your chemical product (as part of the total cost of materials) is shown in the second to the last column. Assume that you have targeted the following NAICS codes in each of the two states: Part 1 (10 points) Table 1: North Carolina Guilford County Your firm's # Your W of firms with > 20 Cost of Materials NAICS Industry Type associated sales employees Accounts ($1000) In this with your firm (S1000's) product 40% NAICS Textiles & Fabries $578,242 313 23 $80,954 $87,791 321 Wood 15 $975,450 30% Products Manufacturing 1. Compute Market Share for each NAICS, both by Number of firms available, and by Cost of Materials (Show work!): 313 Textiles: 321 Wood Products: Based on the total number of firms (with more than 20 employees) in each NAICS industry and the number of accounts your firm has with each industry. Compute the Market Share for each NAICS based on # accounts. 2. 313 Textiles: 321 Wood Products: 3. Compare the respective Market Share by NAICS industry based on both Cost of Materials and % of accounts. Comment on whether your firm is doing a better job of opening accounts, or, maximizing sales of existing accounts. Part 2 (10 Points) Let's say that we are analyzing the firms in just this 1 NAICS industry: NAICS Industry Type of firms with > 20 Your Your firm's employees Accounts ($1000) In this NAICS Cost of associated sales with your Materials (S1000's) firm product 40% Textiles & Fabrics 313 23 $578,242 S80,954 You have 8 accounts that purchase $80,954,000 worth of your firm's chemical products. What does the average firm spend on your firm's chemical products? a. b. Let's say that your "best" firm in the Textiles & Fabrics industry buys $25,750, 000 (out of the total $80,954,000) worth of your chemicals. If you subtract out the top firm's expenditures, what is the new average expenditure (for the other 7 firms)? dons rol od o bo 201AM u boow Your firm (Zeno Chemical Products & Services) sells specialty chemicals in the Greensboro area. The segments you have chosen to concentrate on are listed in the appendix provided. Both industries use some of your chemical products as part of the production process to manufacture their own product. The Cost of Materials number is the cost of all the raw material inputs associated with each NAICS. The estimated % of the total cost of material inputs associated with your chemical product (as part of the total cost of materials) is shown in the second to the last column. Assume that you have targeted the following NAICS codes in each of the two states: Part 1 (10 points) Table 1: North Carolina Guilford County Your firm's # Your W of firms with > 20 Cost of Materials NAICS Industry Type associated sales employees Accounts ($1000) In this with your firm (S1000's) product 40% NAICS Textiles & Fabries $578,242 313 23 $80,954 $87,791 321 Wood 15 $975,450 30% Products Manufacturing 1. Compute Market Share for each NAICS, both by Number of firms available, and by Cost of Materials (Show work!): 313 Textiles: 321 Wood Products: Based on the total number of firms (with more than 20 employees) in each NAICS industry and the number of accounts your firm has with each industry. Compute the Market Share for each NAICS based on # accounts. 2. 313 Textiles: 321 Wood Products: 3. Compare the respective Market Share by NAICS industry based on both Cost of Materials and % of accounts. Comment on whether your firm is doing a better job of opening accounts, or, maximizing sales of existing accounts. Part 2 (10 Points) Let's say that we are analyzing the firms in just this 1 NAICS industry: NAICS Industry Type of firms with > 20 Your Your firm's employees Accounts ($1000) In this NAICS Cost of associated sales with your Materials (S1000's) firm product 40% Textiles & Fabrics 313 23 $578,242 S80,954 You have 8 accounts that purchase $80,954,000 worth of your firm's chemical products. What does the average firm spend on your firm's chemical products? a. b. Let's say that your "best" firm in the Textiles & Fabrics industry buys $25,750, 000 (out of the total $80,954,000) worth of your chemicals. If you subtract out the top firm's expenditures, what is the new average expenditure (for the other 7 firms)? dons rol od o bo 201AM u boow
