Your first task in this assessment is to read the following hypothetical problems for an activewear product.

Problem 1: Oppo recently launched their new model called Find X3 Pro. It is believed to be in competition with iPhone 12 Pro and Samsung S20 Ultra. The common misconception about Oppo phones is they are targeted at price-sensitive customers.

Problem 2: Oppo Find X3 focuses on revolutionary technology in photography with rich tones and deep hues. The marketing team at Oppo believes that the advertising campaign featuring unique technology in photography will significantly influence consumers’ buying behaviour compared to price or any other factors.

Problem 3: Oppo currently has a price related competitive advantage in the market however, they aim to compete with major brands such as Apple and Samsung. The strong brand and loyal customers for Apple and Samsung are creating hurdles for Oppo to achieve their desired market share in Australia.

Your next task is to identify the central issue in each problem by allocating a tick and a brief explanation in the relevant quadrant of the problem-solving matrix.

-Marketing environment;

-Segmentation, targeting and positioning;.

-Consumer decision making;

Your final task is to propose appropriate frameworks or concepts that the contexts’ identified implications. In creating the problem-solving matrix, you are to use the following format.