Question
Your first task in this assessment is to read the following hypothetical problems: Problem 1: A tour operator's annual financial statement shows that it pays
Your first task in this assessment is to read the following hypothetical problems:
Problem 1: A tour operator's annual financial statement shows that it pays 15% of its marketing budget to a UK agency, while only 5% of its customers come from that market.
Problem 2: A restaurant has recently re-opened after construction works, however, their website and Google listing still show "closed for renovation".
Problem 3: Guests checking in to a 5-star hotel often have to wait over 20 minutes due to lines at the reception desk.
Your next task is to identify the central issue in each of the problems by allocating a tick and a brief explanation in the relevant quadrant of the problem-solving matrix. You are then required to consider how each of the problems interrelates with other hospitality and tourism contexts by listing the potential implications of the identified issues in all of the remaining of quadrants.
Your final task, on the second page, is to propose appropriate frameworks or concepts that we've covered in weeks 2 to 5 to address each of the contexts' identified implications and propose a suitable solution.
In creating the problem-solving matrix on page one, you are to use the following format:
Problem Solving Matrix | Problem 1 | Problem 2 | Problem 3 |
The human resource context | |||
The financial context | |||
The product and markets context |
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