Your former college roommate calls you and asks to borrow $10,000 so that he can open a pizza restaurant in his hometown.He acknowledges that there is a high degree of rivalry in this market, the cost of entry is low, and that there are numerous substitutes for pizza, but he believes that his pizza restaurant will have some sustained competitive advantages.For example, he is going to offer a variety of imported beer and late night delivery service.Using the VRIO framework, is lending your former roommate the money a wise investment?Why or Why Not would you invest? Please provide your reasoning.