Your friend Candy Lee, who resides in Sydney, has just lined up a meeting with a possible angel investor. Candy knows her business idea very well, which is a website to help people all over the world to compare the environmental performance of cars over their whole life cycle. Candy believes the new business will provide great economic and social values. However, she is struggling to create a good opening to her pitch. I just dont know how to start!, she says. Further, Candy has no idea about how to work out two of the 4Ps, specifically, price and promotion.

Required: a) Explain what an angel investor is. Describe ONE advantage and ONE disadvantage of raising money this way compared to a bank loan.

b) Provide TWO recommendations to help Candy with her pitch.

c) What factors does Candy have to consider in working out the price(s) to charge her customers? Also, provide TWO recommendations to Candy to promote her services.