Your friend Dean Winchester asks you why a company's realized strategy evolves from one version to the next. Your response to Dean should be "a company's realized strategy evolves from one version to the next due to: O changing management direction because of understanding several appealing strategy alternatives. O the proactive efforts of company managers to improve the current strategy, a need to respond to changing customer requirements and expectations, and a need to react to fresh strategic maneuvers on the part of rival firms. A O ongoing turnover in the managerial and executive ranks (new managers often decide to shift to a different strategy). O pressures from shareholders to boost profit margins and pay higher dividends.

Your friend Dean Winchester asks you why a company's realized strategy evolves from one version to the next. Your response to Dean should be "a company's realized strategy evolves from one version to the next due to: changing management direction because of understanding several appealing strategy alternatives. the proactive efforts of company managers to improve the current strategy, a need to respond to changing customer requirements and expectations, and a need to react to fresh strategic maneuvers on the part of rival firms. ongoing turnover in the managerial and executive ranks (new managers often decide to shift to a different strategy). pressures from shareholders to boost profit margins and pay higher dividends