Your friend proposes you to invest to open an online fashion boutique business . In justifying this request, he argues that there must be significant demand for online shopping apparel business because there are lots of such business already there and three or four new ones are opening each month. He also argues that demand for online shopping will continue to increase in post Covid-19 and he points to the large number of firms that now consider to invest in similar e-commerce businesses. How far do the risks involve in choosing to invest in this venture? Consider competitive macro-environment (PESTEL) analysis, Porter's five forces and VRIO analysis in your