Your friend was pleased to have completed her data collection. However, when she had a talk with her supervisor she was told that his data collection was inadequate. Certainly, if she wanted to compare his data to those in the US survey by Hartmann et al she would need to re-do her survey. Also, she found that the answer she got, does not really give her a clear picture, everybody thinks that sustainability is important, so companies should definitely do something about it, but she was also surprised that so many did not answer some of the questions. Showing her results to a colleague at Greenpeace, the colleague said that she is not surprised about the results.

REQUIRED

a.Explain two reasons why you think your friend's supervisor thought his data collection was inadequate and explain two reasons what errors you feel she made in identifying and accessing her sample.

b.Explain why you think her supervisor said that he could not compare his data with those in the Hartmann et al. survey. Give reasons for your answer.

c."....so many did not answer some of the questions..." would mean that quite a number of respondents did not respond to the researcher's questions. Discuss four reasons why a respondent would fail to answer a question of a researcher and provide a solution for each reason.

Discuss any four other data collection procedure the researcher in this case would use. Give reasons for your answer.