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Your grandmother has launched a new business selling knitted scarves made by her on social media. Because she knows you study business, shes asked you

Your grandmother has launched a new business selling knitted scarves made by her on social media. Because she knows you study business, shes asked you to help her price her scarves. You recommend that she calculate the cost of producing one scarf and then add 20% of that, to ensure that shes making a profit on each sale. The pricing strategy you recommended to your grandmother is also referred to as ________ pricing.

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good-value

break-even

target return

cost-plus

competition-based

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