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Your group has been hired by Costco to thoroughly evaluate the environment, assessing opportunities and threats. You must also evaluate the company itself, identifying its

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Your group has been hired by Costco to thoroughly evaluate the environment, assessing opportunities and threats. You must also evaluate the company itself, identifying its strengths and weaknesses. Once the SWOT has been completed, evaluate the company's latest strategic moves or lack of moves (as highlighted in the article) and propose what should be adopted, discontinued or modified, justifying your solution and proposing an implementation plan

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