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Your group has decided to start a regional chain of yogurt shops. Based on what you've learned in this course, answer the following questions: 1)

Your group has decided to start a regional chain of yogurt shops. Based on what you've learned in this course, answer the following questions:

1) describe the role that strategy plays to make your regional chain of yogurt shops successful.

2) How will you " position" your brand (see readings regarding "positioning") versus competitors, and why?

3) What trade-offs are you willing to make to achieve that brand position?

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