Your group lives in Camden County, NC, and you want to primary care clinic for the area's some 10,000 residents. As of 2019, Camden County had one dentist, one dental hygienist, one pharmacist and one primary care physician. Nearly 17% of the population is over 65, nearly 17% are minorities, and just over 12% are veterans. The mean household income is around $64,000, and 7.6% of the county lives in poverty. A total of 20.6% of the population is either on Medicare or Medicaid. Think about how you can bring physicians and other clinicians into this area, how you will make your practice profitable, what your impact will be on the local economy, and unique solutions that you can use to your advantage to mitigate the lack of available primary care. Please see your handout for additional information on the state of Camden

SWOT ANALYSIS Business: Group Members: Instructions: Identity 10 items for each letter in the SWOT analysis based on your business and the local (or beyond) industry. S W O T STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Internal factors that Internal factors that give you an work to your External factors that External factors that advantage disadvantage pose opportunities pose threats. WN - A W N - 4 . au 6. 17. 5 .0 00 5 .0 00 Once you have identified 10 items for each letter, you will use those to complete your internal and external factor evaluations below. INTERNAL FACTOR ANALYSIS (IFE) Strengths Weight Rating Score 3. 9 . 10. Weaknesses Weight Rating Score Text Predictions: On Accessibility: Investigate Search