Your group represents the Director of Marketing (DOM) for a Canadian hotel of your group's choosing. Your Hotel has just added a new water park for children and a spa for adults to the Hotel's service portfolio. It was a very expensive upgrade and a gamble taken by Hotel executives to make your property more desirable for guests, open your property to a greater selection of target markets, and become more competitive within the lodging industry in your region.

As DOM your team is under pressure to recoup the costs and gain revenue with the Hotel's new features. Your team have been asked by the Board of Directors to present your strategies to maximize revenue using the Hotel's new water features. Your team must identify new markets, and the most efficient channels to reach them, avoid alienating or upsetting current guests, and the best message and mode of delivery. The Board is also very price and cost conscience. Please provide the cost of any marketing efforts (T.V., Radio, Print, Billboard etc.) and the expected reach, and return on investment.