Your group would like to launch a new company for a new product. The product is an artificial intelligence fridge that creates a shopping list for the owner each week. Your group has already obtained a patent for the new product. For the new company you will develop a business plan which includes detailed information on: the product to be sold and/or service to be provided your strategy (APPENDICES may include swot, pest, diamond-e, five forces, etc). your target market, the size of the market, your anticipated market share your competitors the value your new product or service will bring to your potential customers a brief marketing plan for the new vaccine pill and how you will generate awareness for your new product or service the specific location of the business and reasons for your choice of location (if required) key personnel and the skills required for the business to be successful how much financing is needed and how you plan to secure financing based on your valuation of the business (i.e. using a discounted cash flow valuation NPV) - assume: r= 6.5%; g= 4% for years 3 and beyond - assume: you have $1,500,000, you will need to raise any required funds >$500,000 an efficient capital structure given the resources and constraints imposed on the company. determine a cost of capital and apply capital budgeting techniques. (APPENDIX) proforma income statements and cash flow estimates (3 years), and a balance sheet (end of first year) Break Even Analysis, Payback Period, and/or ROI (or other performance measures you feel help support your valuation / seeking funding. Sensitivity analysis for your valuation. Alternatives and recommendations. Other relevant analyses, research, and information (as needed)