Your house is up for a rent review. You know that the rental rates in your area have gone up by about $20\%.$ You expect your landlord to demand for an escalation in rent. You are keen to continue in the same house, rather than go looking for houses in another area $$ for this you would be willing to pay some escalation costs. What negotiation strategies $/$ tactics would you use to get a better deal? Detail the different tactics that you would consider using.