Your Integrated Marketing Communication plan $($IMC$)$ and your Positioning Statement are mainly part of the:

Question $7$ options:

Promotion $($product$\text{'}$s outwards branding and marketing$).$

Price $($product$\text{'}$s price$).$

Product $($product$\text{'}$s attributes and features$).$

Place $($product$\text{'}$s distribution channels$).$