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Your manager is riding along with you on a full day of sales calls. After the first call, the two of you are standing on

Your manager is riding along with you on a full day of sales calls. After the first call, the two of you are standing on the curb outside the buyer's business discussing the call. Your manager asks "How do you think the call went?" You reply that you thought it went well. She then says "I want you to work on getting your buyers to open up more so you can get them to share more useful information." Specifically, what is she asking you to do?

A. Develop a SPIN Selling sequence to use on future calls B. Summarize the buyer's needs frequently during the call C. Ask more open questions D. Ask more questions that will elicit a yes or no response E. Provide a competitive review to each buyer as "food for thought"

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