Your manager, Jeff, tells you that he is leaving the company next month, and he has nominated you to be the new department manager. However, other people are also competing for this position. Your performance during the observation period is crucial for upper management to make the promotion decision. The first challenge for you is to work with other department leaders on a global task force to help BB open foreign markets for the new series of eco products. Which of the following do you think is most important to look at before you develop global strategies?