Question
Your market research firm has been asked to conduct an Internet survey to see if people would purchase a new beverage product. The client has
Your market research firm has been asked to conduct an Internet survey to see if people would purchase a new beverage product. The client has requested that estimates and "margin of error"data be available in two weeks,and apparently has ample money to finance the project. Your boss is not sure she wants to take the job, and has asked you to tell her about the benefits and drawback of conducting a web survey. Discuss the advantages and and disadvantages of this mode of data collection, and make a recommendation about whether or not your boss should take the job. Are there any other modes of data collection that might be better suited?
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