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Your market share is 35%. Shares of voice in the category are roughly the same as shares of market (SOM=SOV). Your competitors spend $23 million
Your market share is 35%. Shares of voice in the category are roughly the same as shares of market (SOM=SOV). Your competitors spend $23 million dollars on advertising. How much should you spend on advertising? I.e., what is your share of voice in dollars?
$42.15 million
$22.47 million
$3.56 million
$12.39 million
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Acct 2302 Managerial Accounting
Authors: Fred Phillips Stacey Whitecotton, Robert Libby
1st Edition
1259135624, 978-1259135620
