Your marketing efforts have long focused on increasing discovery of your company's app.

What are two reasons you should also consider app engagement when marketing your app? $($Choose two.$)$

Select $2$ Correct Responses

Those who haven't yet downloaded an app might need extra incentive.

Apps can be accidentally uninstalled during operating system updates.

A significant percentage of app users churn after three months.

Some users download apps and then forget about them.