Your name:

Interviewing a marketing manager

Company/organization:

Position/role of the person you interviewed:

Possible interview questions:

1. What kinds of marketing research are you doing?

• Methods (e.g., focus groups, phone surveys, online surveys, ethnography etc.)
• Who is conducting the research e.g., in-house staff, 3^rdparty suppliers, mix?
• How often do you conduct marketing research? Do you do it on a regular/periodic basis? On an ad hoc basis?
• How do you use marketing research to make decisions?

2. What is the purpose of the marketing research? How do you use the data?

3. What are the biggest challengesto conducting marketing research?

4. What are some of the most significant changes to marketing research youve seen?

5. What is the budget for marketing research? How much do you spend?