Your new startup, FundMe, will offer loans to students for their undergraduate college

tuition. FundMe will raise money from the alums of a university and then make loans

to the undergraduates of that university. For each 10,000 dollars loaned to a student:

(1) After graduation, the student will pay 3% of his/her compensation per year for

7 years to FundMe.

(2) If in any year, the compensation is less than 35,000 dollars, the 3% payment is

not made to FundMe, and that year is not counted towards the 7 year commit-

ment.

FundMes business model is straightforward: the money returned by the students is

divided up - 83% to alums who funded the loan, and 17% is kept by FundMe for itself.

1)Please provide value proposition for FundMe.

2)Please provide the total market size, beachhead market(s), beachhead marketing

techniques and the overall marketing techniques.