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Your next-door neighbors, Emma and Tom Alexander, came to you with a question: They want to buy stock in the 123 Company and noticed Goodwill

Your next-door neighbors, Emma and Tom Alexander, came to you with a question: They want to buy stock in the 123 Company and noticed "Goodwill" on their balance sheet. How would you define "Goodwill" to them? What other types of resources on 123's balance sheet would you advise them to look at and why

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