Your office supply business has been open for three weeks and you are disappointed in how few sales youve had. The store is located on the perimeter of a new office park that is about 40% occupied. You were hoping that sales would be brisk because the nearest Office Max is at least 10 minutes away. Since you opened, many customers have stopped in to buy supplies, but at that time you did not carry what they needed; however, you have since ordered the supplies these customers want and have them in stock. While your prices are about 25% higher than Office Max, you figured that since your store is much more convenient, customer will pay more. So far this has not been the case.

Marketing brings value to customers in four primary ways. In what two ways are you failing to provide that value?

a. Right product

b. Right time

c. Right price

d. Right place