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Your organisation is looking to expand into an emerging market. You are required to critically assess and evaluate different market entry models; economic conditions; currency
Your organisation is looking to expand into an emerging market. You are required to critically assess and evaluate different market entry models; economic conditions; currency and other financial issues; institutional and legal/regulatory issues; cultural factors; human resource management, and possible relevance of areas of economic integration. Make a recommendation based on your research, explain the implementation issues and critically reflect on your own learning.
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