Question
Your organisation (or one that you are familiar with) is undergoing extremely hard times due to the COVID 19 pandemic and the resultant downturn in
Your organisation (or one that you are familiar with) is undergoing extremely hard times due to the COVID 19 pandemic and the resultant downturn in the economy.
Harsh decisions will have to be taken to ensure the survival of the business.
Your CEO has requested you to find possible solutions. As part of your brief, you are required to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
