Your organization has reviewed your country study Spain and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

Write a report (2 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion.

Your report needs to include but not limited to:

Demographic Trends

o Population growth

o Age structure & median age

o Life expectancy o Literacy

Cultural Analysis

o Language

o Customs and Norms

o Traditions

Social Institutions

o Family structure

o Religious structure

o Labor organizations

Informal Trade Barriers

o Barriers that are created by social and cultural factors

o Communication styles o Negotiating tactics o Marketing concerns

o Ethical concerns

Employment practices

Human rights

Business practices