Question
Your organization has reviewed your country study Spain and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural
Your organization has reviewed your country study Spain and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.
Write a report (2 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion.
Your report needs to include but not limited to:
Demographic Trends
o Population growth
o Age structure & median age
o Life expectancy o Literacy
Cultural Analysis
o Language
o Customs and Norms
o Traditions
Social Institutions
o Family structure
o Religious structure
o Labor organizations
Informal Trade Barriers
o Barriers that are created by social and cultural factors
o Communication styles o Negotiating tactics o Marketing concerns
o Ethical concerns
Employment practices
Human rights
Business practices
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