Your organization is a busy resort$-$style hotel and spa that has been struggling with attracting more patrons. Your resort is $1\mathrm{.}5$ hours from Winnipeg and is a beautiful place to unwind, with gorgeous guest rooms and upscale suites. Natural scenery and a beautiful lake is right outside our facility; designed to put leisure and relaxation first. Activities at your resort include a spa, hiking and biking trails, a golf course, and a five$-$star restaurant. Your resort is a fantastic place for family vacations, a couples getaway, or a corporate retreat $365$ days a year with exciting summer and winter activities.

You have decided to hire a marketing manager to work with your small in$-$house marketing team of $4.$ Half your marketing team has been with the company for $5$ years and are within the age range of $45-50$ years of age. The other half of your marketing team are new to your company, the longest being $18$ months. This group of new employees' range in age from $22-30$ years of age. Your $4$ employees are ethnically, faith and gender diverse.

You are seeking to fill the role of marketing manager to work with your existing team for the purpose of improving your resort's overall sales.